Digital Marketing Executive
Job Category
Digital Marketing Executive
The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
The Digital Marketing Executive works closely with the cross functional teams to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
Roles and Responsibilities
Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Manage SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Job Requirements
We are looking for candidates that possess at least a diploma or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
Good to have experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 – 3 years of experience.
Demonstrate initiative, independent thinking, collaboration and the value of teamwork to partner with colleagues across the organisation;
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